
my hands making something
ABOUT OLIVE ROE
eco-conscious & PLANT-BASED
we are good TO the Earth BECAUSE THE EARTH is good TO us
ABOUT THE FOUNDER
Hi, I’m Shade (Sha-DAY), the founder and creator of Olive Roe, a body, bath, and body candle brand, established in 2018. I’m a scent-obsessed, skin-loving small-batch maker!
I started Olive Roe because I couldn’t find feel-good products that were as fun as they were natural. Now I spend my days blending butters, pouring candles, and playing with colours, all to bring a little joy to your bathroom shelf.
In 2011, my interest in hair and skincare had peaked, so I used my background in science to delve deeper, developing a greater understanding of cosmetic ingredients and formulations. I soon discovered that the majority of popular brands fill their products with inexpensive filler ingredients, adding no benefit to skin health. My frustration only grew when I found that many “high-end” and “luxury” brands tend to do the same, while still charging premium prices.
As a crafty, hands-on person passionate about cosmetic science, the only logical step forward was to make my own products from scratch. It all began experimenting in my parents’ kitchen with a pan of shea butter, some coconut oil, and a dreamy playlist. I worked towards formulating simple products, using natural, organic, and plant-based ingredients, without compromising effectiveness.
What started as DIY projects for personal use and gifts for my friends and family turned into a passion for skincare that’s playful, gentle, and full of personality. Before long, I was creating high-performance products, and I knew I was onto something special.
I wanted to make something bright and joyful for girls and women like me, something that feels like a treat, but is full of real goodness. And Olive Roe was born.
Cruelty-Free
Always kind, never tested on animals.
100% Vegan
Clean ingredients, zero animal products.
Planet-Friendly
Packaged with love in recyclable jars.
Handmade
Each batch is hand crafted with love.
ABOUT THE BRAND
Olive Roe is an eco-conscious, sensory self-care brand, specialising in skin, body, and mood care. This includes body butters and scrubs, soap bars, natural deodorants, lip care, therapeutic bath salts, and much more.
My mission is to create skincare that goes beyond functionality, they are designed to stimulate the users’ senses, evoking grounding and feel-good emotions. Using vibrant colours, therapeutic aromas, rich textures, and tropical fragrances, the sensory elements of our formulations offer a fully immersive experience.
LOOK GOOD, SMELL GOOD, FEEL GOOD.
ABOUT THE PRODUCTS
Every ingredient that we use is carefully chosen to illuminate your natural beauty. By harnessing the nourishing power of plants, our products repair and soothe, nurturing the long-term health of your body’s largest organ. Here at Olive Roe we are committed to mindfully formulating the highest quality products that yield noticeable results.
We believe that effective, healthy skincare should be accessible to everyone. We want it to be simple and exciting to choose your personalised collection of products. Our formulations are few in ingredients, and they pack the punch you are looking for. Build your own skincare ritual or connect with one of our spas to get professional input. Either way, we firmly believe that Olive Roe will suit your unique needs and leave your skin feeling great every day.
You spend time and energy thinking about what to put in and on your body because you care deeply about your health. We’re excited to help make that process more simple for you.
Handmade in small batches in Surrey, every item starts with a swirl of shea, a dash of colour, and a sprinkle of joy